The
Facialist
London
Beauty without the bias — identity built on every tone.
A full brand identity and digital launch package for a London-based skincare professional. The identity was built around a simple idea: skin comes in every shade — and so should the brand. The logo sits across a tonal spectrum of skin tones, celebrating diversity without cliché, while keeping the overall aesthetic clean, elegant, and high-end.
I developed the full visual system, designed and built the website, and produced a short promotional film to introduce the brand and its ethos. The result is a calm, minimal identity with warmth and inclusivity at its core — positioning The Facialist London as a modern, welcoming skincare practice with a premium feel.
Client: The Facialist London
Output: Brand identity, colour system, logo, website design/build, promotional video
