BRC
Animation
From policy to pixels: the BRC in motion.
The British Retail Consortium needed a clear and engaging way to communicate the scope of their work to a broad audience — no small task when their role in the retail sector spans policy, advocacy, safety, standards, and people development.
I developed the creative concept, scripted the story, and designed every slide of this animated explainer. Working closely with an animator and voiceover artist, I project managed the production from briefing to delivery. The result is a vibrant, accessible video that simplifies a complex organisation into a compelling, visually rich story.
Client: The BRC
Output: Full production of animated explainer video — concept, design, creative direction, project management
